TD Mobile Banking App
Designing for the future of digital banking experiences
Design next-generation financial experiences that help users better understand their finances through guidance, and gamified interactions.
Team
Designers: 3
Timeline
3 weeks
Type
Mobile and future states
My Role
Responsible for end-to-end design of the product experience (concept, branding, prototype)
Overview
A large-scale mobile banking platform serves millions of customers managing their daily finances. Partnering with two other designers and consultants, I led experience enhancements focusing on future-proofing banking experiences, engagement, and finding ways to work within their system while pushing UI and brand.
Due to NDA, project specifics have been omitted
If you’d like to know more about my internship experience or the projects I worked on, feel free to schedule a call with me!
Reimagining the current mobile banking experiences
We want everyday banking users want to feel in control of their finances, yet current mobile banking experiences often lack clarity, guidance, and motivation
How might we…
Drive Engagement
By engaging users with their finances through quick, glanceable insights
Keep users motivated
By turning spending and saving behaviours into progress milestones
Make members feel valued
Through personalized rewards that reflect their loyalty and usage
Case Snapshot
By integrating AI-driven insights, milestones, and contextual financial widgets, users can track their growth, stay motivated through spending and saving challenges, and receive personalized offers that recognize their loyalty.
Future States
My imagined future of in-person banking focuses on creating experiences where advisors can walk clients through their portfolios in a way that is fully visible, interactive, and easy to understand.
What did I learn?
Designing in the Ambiguity of AI-Driven Banking
When AI started flooding the fintech space, I was skeptical. I didn’t want to design a flashy chatbot that no one trusted. This project pushed me to experiment with how AI could actually live inside a mobile banking experience. I researched multiple AI tools during my research phase to understand their strengths, limitations, and interaction patterns.
Inventing the Pattern
What surprised me most was how much I enjoyed designing in a space with no clear precedents. The most fun part was rethinking the “boring” parts of banking and finding breathing new life. Designing in that ambiguity forced me to define the rules before they existed and that’s where I do my best work!